But what would a breakup of these tech giants achieve for consumers?
You receive a message notification on WhatsApp, which was sent by your friend using her Signal messaging app.
Sending and receiving messagesfrom different appsis now so common you barely notice it.

In fact,interoperability where different systems and tech work seamlessly together is everywhere.
You look at reviews produced by people you follow, irrespective of the platform they used to share it.
If it did, you would simply switch to a competitor which provides a superior service.

Your workout, your data.
This increased level of competition is central to those who argue for breaking up big tech.
The theory is that the app market and technological innovation would thrive as a result.
Whenever you wanted to, you could decide to use your data for your own purposes.

Breaking up is hard to do
Splitting up big tech companies is not without risks however.
An obvious consequence is that those big companies would be less profitable.
If they didnt, they might end up charging users for the services they provide.
Interoperability and greater competition may also provide more room forscam app operators.
For regulators though, the challenge of modern technology seems to be a sense of powerlessness.