In 2024, CES welcomed 135,000 attendees,40% of whom came from 150 different countries.
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At the same time, making it into the spotlight has gotten more difficult over the years.
Its like the Olympics of technology.
So you have to be well prepared and well trained, says Serval.
Still, the gains can be huge if you capture the attention of the right reporter.
Once its picked up by a few key publications, youll have others taking notice as well.
Once you get an Associated Press article, then smaller media start taking over.
So what can you do to attract attention?
The key is to really invest time and resources into developing high-quality marketing materials.
Serval also recommends bringing speakers who are deeply passionate about the product and can really communicate this to others.
When a crowd is gathered around your booth, it can help create a natural curiosity and buzz.
The first year Whispp joined CES, the company was featured in the events Day One highlights.
These tactics helped them to be scouted by Microsofts team amongst others.
Take advantage of the marketing andexhibitor opportunitiesprovided by CES.
Again, prepare accordingly to maximize the impact.
Castermans recommends hiring a PR agency.
Some years its about connected devices.
Sometimes its about health tech, cars, etc.
So you have to have the right product at the right time.
You may say, Okay, Im going to make an eco-friendly product without plastic.
Twenty years ago, nobody would care.
Now, everybodys interested, says Serval.
For instance, this year the CES veteran predicts pet tech will be a trend to watch.
The key is to really leverage the networking opportunities, not just with media.
This can bring you a totally new perspective on your technology.
Unforeseen things happen too.
Sometimes you get surprised by new ideas and new insights, Castermans says.
Think you have what it takes?
Note: the deadline to apply is 20 September 2024.
