Was Jeff Bezos reselling the chopped locks as wigs on Amazon?
Or distillingRemy human hairinto some form of demonic life extension therapy?
I decided to investigate.
Amazon describes the salon as an experiential venue where we showcase new products and technology.
Notably, theres no online booking system.
Instead, you have to make a reservation via email or telephone.
Its one of several hints that the venture isnt currently focused on revenue generation.
Another is the pricing.
Still, the price points and high-tech charms dont seem to have generated substantial footfall yet.
There were numerous appointments available on the afternoon I wanted.
I booked one for 2PM on a Tuesday.
Getting the chop
I arrive on a typically rainy summers day in London.
Im warmly greeted by one of the coiffeurs, who ushers me towards the salon chair.
Is there nothing Bezos cant innovate?
it’s possible for you to have that brilliant idea for free,Mr Bozo.
This adds to my suspicion that Amazon isnt overly concerned about footfall at the salon.
But if cash and clients arent the priority, then what exactly is the point?
The parlor gives the e-commerce giant a place to test new tech and sell more beauty products.
As for the haircut, Im pretty happy with the results.
Story byThomas Macaulay
Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he e(show all)Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he enjoys playing chess (badly) and the guitar (even worse).
