Its been almost a week and Im still thinking aboutApples Studio Display.
I can feel you salivating at the thought of that.
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Firstly, it has six speakers.
Secondly, Apple has integrated the A13 Bionic chip into the Studio Display.
This is the same hardware that powered the iPhone 11 Pro and ninth-generation iPad.
In other words, its a serious bit of kit.
With a lot of potential too.
While were here, lets take a short, leisurely stroll down this thought avenue.
This means its possible the company could roll out a version of tvOS that works on the monitor.
One way this could work is using the memory, storage, and Wi-Fi of the connected computer.
An Apple Stick, if you will.
Of course, theres no evidence for this but its an interesting thought experiment.
If this is possible, Apple may have quietly altered what we expect from our monitors.
For me, the biggest downside of the Studio Display is its price.
At $1,599, Apples new monitor is eye-wateringly expensive.
Look, Im not one of these people who bemoans paying for Apples premium products.
Thing is, Im not.
So spending that much cash on an external monitor would be pure folly.
Thats why Apple should release a lower-end display for people like me.
And, in my optimistic mind, it should be around $500.
What would this cheaper display look like?
My starting point for this request is simple:the new 24-inch iMac.
The basic model for thewhole computerstarts off at $1,299.
What Im saying is rip out the chips and memory, and just sell me the damn screen.
Apple could even drop it down to a 21-inch display to save cash and Id still be excited.
you’re free to get an excellent display with higher specs for less than $500.
And youre totally right.
And it retails for $399.
Logically, buying this Dell monitor makes sense but since when was following Apple about cold, hard logic?
In other words, give me the Apple Display and take my money.
One of the elements I thought many commentators missed is these products were never aimed atpeople.
Instead, they were aimed at businesses.
Fromaround 2014, the company has focused on making its computing products attractive to the enterprise.
And, in many ways, it has succeeded.
Industry is where the money is, and Apple knows it.
And what does this mean?
Tax breaks and people willing to spend more money for the best.
With this in mind, why rush out a cheaper display?
Which and let me say this as clearly and loudly as I can there is.
Unfortunately, this leaves me waiting.
Howling at the moon.
Id rather pay for an iMac instead.
Still, I live in hope.
And if Apple did ever get its ass into gear and released the standard Apple Display?
Damn, you know Id be waiting right outside that store days before it dropped.
The article has been updated to reflect that).
