Social media influencers are facilitating the trade in counterfeitgoods, according to new research by Portsmouth University.
The researchers believe its the first-ever estimate of its kind.
They warn that counterfeiters are exploiting the popularity of influencers to peddle harmful products.
The working conditions in the counterfeit factories are unsafe with subsistence-level wages.
Dont be fooled by social media influencers.
Their dubious charms are particularly appealing to young people and males.
Males, meanwhile, accounted for 70% of all the buyers.
The researchers attribute these inclinations tospecific characteristics.
While the new research only covers the UK, the findings highlight an international problem.
you might read the open-access study intheDeviant Behaviour Journal.
Story byThomas Macaulay
Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he e(show all)Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he enjoys playing chess (badly) and the guitar (even worse).
