Movie theaters across the country must have breathed a huge sigh of relief this weekend.
It did even worse as the weeks rolled on.
It hasn’t even hit $90 million dollars yet.
It’s probably dumb to expect anyone under the age of 45 to care about The Fall Guy.
It was a decently successful show on NBC for five seasons.
This would be like doing a movie about the show Dexter in 2045. Who would give a fuck?
you’ve got the option to point to Ryan Gosling and Emily Blunt as reasons this should succeed.
I think both actors are really talented and are stars but what does that even mean?
Do movie stars even exist anymore?
Audiences don’t leave home to watch a movie in the theater because someone is in it.
IP/Franchises now mean so much more than traditional movie stars.
I’m not saying that’s good.
It just…is.
Kingdom Of The Planet Of The Apes came out the following weekend and did rake in $58 million.
But the real disappointment was in the following weekend.
IF was supposed to appeal to both kids and adults.
Memorial Day weekend had the twin lackluster box office bombs Furiosa and Garfield.
These were both dead on arrival…and why wouldn’t they be?
Fury Road was an inventive and brilliant movie but it also came out 9 years ago.
The geniuses at Warner Bros. took out the two stars of the movie and made it a prequel.
These are still Mad Max movies.
People want to see Mad Max.
Not only that but Fury Road won Oscars and the love of critics and still barely broke even.
As for Garfield, who gives a fuck about Garfield anymore?
Will this save the box office for the rest of the summer?
The bigger problem is that I don’t love most of the summer slate.
I don’t see a world where The Bikeriders and The Exorcism make any sort of box office dent.
I think The Bikeriders looks really interesting but that’s a Fall movie if I’ve ever seen one.
It’s a sad statement but original stories struggle too much to succeed in today’s marketplace.
Deadpool & Wolverine will do great and Despicable Me 3 made $264 Million domestic.
Those will both be fine.
I know Hollywood is blaming the strike and calling 2024 an aberration.
Maybe they are right.
Fuck, I hope they are right.
I love going to the movies.
But what if they are wrong?
What if this is the new normal?
What if people stop caring about movies?
After COVID, I feel like people like going to events more than ever.
Is that hurting movies?
Inside Out 2 proves that people still do care.
I just don’t know how many more Inside Out 2’s we have left in the chamber.
