The inevitable is happening.
Last night at SXSW, Mark Zuckerberg confirmed NFTs are coming toInstagramsoon.
This isnt the first time were hearing about it.
Last December, Instagram CEO Adam Mosseri said the company isactively exploring NFTs.
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Neither Zuckerbergs words nor Instagrams plans are surprising.
And for a company this size, executing these features might not be a big deal.
However, in my mind, the biggest thing Instagram has to worry about is NFT thefts.
Hello all,
This afternoon, someone tagged a NFT account on my Spinosaurus painting.
As such, I have deleted all my art tweets.
I am reposting them here with watermarks.
I am so very tired of this and it seems to be getting worse.
Every artist I know is getting their work jacked and its just not fair or right.
What can we even do, it feels hopeless.
The regularity is so striking theres a Twitter account calledNFTtheftstracking these incidents.
To gauge the impact, go toWeb3isgreat a site built by software engineerMolly White and filter forArt theftincidents.
There areplenty oftoolsavailable to turn your Instagram posts into NFTs, but you might not get to use them.
Someprojects are making moneyby stealing or doing inspired work based on artists old Instagram posts.
It was also accused of posting and promoting ripoff and scammy projects.
Given these kinds of incidents, Instagram will have to deal with a couple of specific issues.
First, it will have to introduce reporting filters and checks for stolen art.
So when Instagram rolls out its NFT features, it should have in-built checks to prevent plagiarism.
He added that the company also needs to build effective reporting tools to remove swiped art from the platform.
It should also focus on clear messaging and educating users, so they can avoid sketchy projects and scams.
So if someone creates an NFT based on someone elses art, its a gray area for takedowns.
But its still early days in the space and theres an increasing amount of scamming and duping.
However, given the frequency of frauds and thefts, its less clear in reality.
That’s one heck of a mixed bag.
He likes to say “Bleh.
That’s one heck of a mixed bag.
He likes to say “Bleh.”
