Instagram this week announced several changes to its platform aimed at empowering creators.
Most notably, the company has tweaked its ranking algorithm to highlight original content above reshared content.
Were going to do more to try and value original content more, particularly compared to reposted content.
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The company has already taken steps to mitigate resharing.
In 2021, the algorithm began to downrank reshared Reels with the TikTok logo.
It was also an ironic move considering Reels itself is very much a TikTok clone.
Weve reached out to Instagram for clarification and will update this post if we hear back.
Originality aside, the next of todays updates include the ability for Instagrammers totag specific productsin their posts.
Although product tags have been available for business for ages, the feature is now becoming widely available.
Lastly, Instagram is rolling out enhanced people tags.
These tags can be set in your Instagram profile prefs.
Reels have been incredibly successful for the platform, but that victory has been somewhat shallow.
