By: Harrison Jacobs
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But behavioral advertising is also controversial.
Critics argue that the practice enables discrimination, potentially onlyoffering certain groups of people economic opportunities.
Lawmakers in the U.S. are also looking into ways to regulate behavioral advertising.
What will the European Parliaments new regulations do?
On Jan. 19, the Parliamentapproved its final position on the bill.
Breyer told The Markup the new rules were a major achievement.
Despite passing the European Parliament, the DSA is far from settled.
How has Big Tech responded?
Meta did not respond to a request for comment.
The advertising industry, meanwhile, has been public in its opposition.
He further noted that the new rules risk undermining existing law and the entire ad-supported digital economy.
It means that digital rights are real.
Google and Meta may be preparing for whichever way the wind is blowing.
Metais testinga protocol to target users without using tracking cookies.
Whats happening in the US?
Congressional action on targeted advertising does not appear likely.
Still, it is possible the Federal Trade Commission will take action.
In December, the FTCsought public commentfor a petition by nonprofit Accountable Tech to develop new data privacy rules.
Its still early days, but many see the tide turning against targeted advertising.
These types of conversations, according to Penfrat at EDRi, were unthinkable a few years ago.
This article wasoriginally published on The Markupand was republished under theCreative Commons Attribution-NonCommercial-NoDerivativeslicense.
