The reason is that the vast majority of these people are male, while most of their usersare female.
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Take pregnancy as an example: most ovulation tracking apps assume that all female users want to get pregnant.
Cycle tracking itself is also far from perfect.
I cant imagine this happening if there were enough women making product decisions at these companies.
As for the apps, for some reason it often seems like they think women enjoy their periods.
This is not the case.
Here are a few examples of things that are worth extra attention while planning and decision-making in teams.
Be the change
1.
Women can detect apps created for them even if they are not colored bright pink!
There is nothing wrong with this color per se, but using it exclusively for female-targeted apps feels offensive.
Dont make your app look like a stick of bubble gum just because its for women.
- yo stop using patronizing wording and hey girl talk in the app.
Dont communicate with women in a way you wouldnt communicate with a man.
Many women, while being employed full-time, still bear the burden of taking care of the household.
Provide your busy users with accessible easy solutions that dont require a lot of time.
Dont just tell her what to cook to be healthy but provide her with visual step-by-step guidance and tips.
Even though women tend to prefer toning and stretching exercises over strengthening, many still enjoy weight lifting.
Keep in mind that your audience does not only consist of people under 30 years old.
Women of all ages use health and fitness apps; they also track their cycle and watch their weight.
Keep that in mind and verify their user experience which could be very different is thought through.
Always check the data youre feeding to AI algorithms.
Became a CEO when she was 24.
Became a CEO when she was 24.
Released five apps with over 15 million installs before she turned 26.
Aimed to turn her company into a unicorn before 30.
Former P&Gs finance manager.
A sports enthusiast, professional digital marketer, fitness tech expert, dedicated bookworm, Stanford Executive Program alumni.
you could connect with Victoria onLinkedInor onTwitter.
