The magnates mission is, of course, all about helpinghumanity to survive.

After doing so much todestroy life on Earth, its only right that he now reaches for the stars.

you could follow the live coverage atBlueOrigin.comfrom 6:30AM CDT / 11:30 UTC on July 20.

Jeff Bezos gets the OK for his mid-life crisis trip to space: Here’s how to watch it

Liftoff is currently targeted for 8:00AM CDT / 13:00 UTC.

#NewShepardis go for launch on July 20 for#NSFirstHumanFlight.

This is the 16th flight and first with astronauts on board.

Watch live athttps://t.co/7Y4TherpLr.

Branson did, however, pass NASAs benchmark for conferring astronaut wings.

Either way, both the tycoons are only going sub-orbital.

The crown of the first billionaire to reach orbit remains unclaimed for now.

Your move, Elon Musk.

Story byThomas Macaulay

Thomas is the managing editor of TNW.

He leads our coverage of European tech and oversees our talented team of writers.

Away from work, he e(show all)Thomas is the managing editor of TNW.

He leads our coverage of European tech and oversees our talented team of writers.

Away from work, he enjoys playing chess (badly) and the guitar (even worse).

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