Last week on Growth Quarters we asked,do you really need a sales team to scale?
This week were asking… do you even need real employees?
App-based helicopter and charter flight booking platform, Blade Air Mobility says: nope.

40% off TNW Conference!
Or a legit growth hack?
By January 2021, the company must have realized things had gotten out of hand.

But the opinionated Simon would havethe last word.
Over the past few weeks, Blades editing process has created the literary equivalent of melba toast.
Simply put, my views are not subject to negotiation.

So… is having a Simon reaaalllyy baaaad?
At this point, some of you might be breaking a sweat.
And the thing is, we all know he isnt wrong.

But is it illegal?
Another thread on legal advice website Avvo asked, Can I make fake employees on my business website?
However, Simons case is a bit of a gray area.

According to Wiesenthal, the character was simply used to provide one consistent mouthpiece for the company.
So if it isnt illegal, should I do it?
If yes, its probably wrong.

Moral of the story, is it illegal?
Depends on why youre doing it.
So if you have a Simon, its time to kick them to the curb (quietly).

What did Blade learn?
It turns out their stock market price actuallywent up by 2%after the news broke.
I wouldnt count on it.

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