Last week on Growth Quarters we asked,do you really need a sales team to scale?

This week were asking… do you even need real employees?

App-based helicopter and charter flight booking platform, Blade Air Mobility says: nope.

Just how bad is it to have fake startup employees?

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Or a legit growth hack?

By January 2021, the company must have realized things had gotten out of hand.

Twitter comment from someone who worked with a fake startup employee

But the opinionated Simon would havethe last word.

Over the past few weeks, Blades editing process has created the literary equivalent of melba toast.

Simply put, my views are not subject to negotiation.

Twitter post from someone who worked with a fake startup employee

So… is having a Simon reaaalllyy baaaad?

At this point, some of you might be breaking a sweat.

And the thing is, we all know he isnt wrong.

Twitter post from someone who worked with a fake startup employee

But is it illegal?

Another thread on legal advice website Avvo asked, Can I make fake employees on my business website?

However, Simons case is a bit of a gray area.

Post by startup advisor on Quora

According to Wiesenthal, the character was simply used to provide one consistent mouthpiece for the company.

So if it isnt illegal, should I do it?

If yes, its probably wrong.

Post by lawyer on Avvo

Moral of the story, is it illegal?

Depends on why youre doing it.

So if you have a Simon, its time to kick them to the curb (quietly).

Post by lawyer on Avvo

What did Blade learn?

It turns out their stock market price actuallywent up by 2%after the news broke.

I wouldnt count on it.

Screenshot of parody Twitter page for ‘John Barron’

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Andrea Hak