The EU is pushing big tech to apply a new method for tacklingAIdisinformation: labels.
The labelling should be done now immediately, saidEuropean Commission Vice President VeraJourova,per DW.
The request was made amid explosive growth in synthetic media.
Jourova now wants all of them to stamp the synthetic content on their platforms.
Her demands, however, could prove ambitious.
To detect and mark all synthetic media in real-time, platforms will have to overcome immense technical challenges.
Furthermore, their labels could be erroneous, edited, attacked, manipulated, or forged.
Jourova, however, said Google has already expressed confidence that it can fulfil her request.
His answer was: Yes, but we are developing technologies further, she said.
Yet not every tech giant has been so amenable.
The most notable rebel isTwitter, which recently opted out of the EUs anti-disinformation code.
Ominously,Jourovasaid the social media giant had chosen the hard way.
They chose confrontation, she warned.
Story byThomas Macaulay
Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he e(show all)Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he enjoys playing chess (badly) and the guitar (even worse).
