CEO Niels B. Christiansensaidin September that Legos strong financial performance would allow the company to accelerate investments in digitalisation.
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Legosvideo gamified take on the Star Wars franchise.
Because Legos consumer group comprises both kids and adults, theyre building separate engagement platforms for each audience.
One of the objectives of these platforms is to gamify and support co-building between family and friends.
What does that look like?
Were moving to the cloud.
A lot of interesting problems to solve.
Its a challenging and exciting time to kick-off a career in digital transformation at Lego.
Featured image: The gaming room at Denmark HQ.
Credit: Matt Bates.
