The VIP EV sales experience
One thing Lucid Motors knows is its customer.
In other words, treated like a VIP.
Lucid takes this to the Nth degree with the buying process for one of its luxury electric cars.
Welcome to the Lucid Studio.
There may even be a credit check,thenan appointment will be set.
Youre buying directly from the manufacturer.
Beverly Hills exclusive
Clean Fleet Reportvisited the Beverly Hills location, which is unlike any previous car buying experience.
To begin, signage on the building is near non-existent, so just look for the address.
The richness feel sets the tone to learn about the high-tech Lucid Air.
It will eventually be a sales and service location.
All pricing is before any federal tax credits or state rebates.
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The VR element involves adorning a VR headset while sitting in a Lucid Air interior mock-up.
The VR experience will take you through the car, its features, and even a virtual drive.
Lucid also plans to offer a home version for those whod like to configure their car at home.
In that version a Lucid salesperson will guide the viewer through the optional features of the car.
What is a Lucid Air?
From the outside it is a four-door sedan, with a clean modern design.
Capable of building 30,000 units in its current configuration, further phases will ramp-up production to 400,000 units.
Lucid built its full beta test fleet in the plant and is now shifting to production models.
To handle all that manufacturing capacity, Lucid has plans to open 20 additional Studios these markets.
When one of them makes an appointment to visit a Lucid Studio, they had better place an order.
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