The effects of the EUs regulatory crusade on Big Tech are beginning to make themselves known to consumers.

Yesterday, Meta launched ad-free subscription services forFacebookand Instagram within the bloc.

When surveyed, the instinctual reaction of the TNW editorial office was a resounding no.

Meta begrudgingly launches €9.99 ad-free subscription for Facebook and Instagram

However, it said it was introducing the new subscription model to comply with European Union regulations.

It’s free, every week, in your inbox.

The 9.99 is when buying it on the web, whereas paying for it viaiOSor Android will cost 12.99.

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Advertisers will also be able to continue running personalised advertising campaigns in Europe.

Story byLinnea Ahlgren

Linnea is the senior editor at TNW, having joined in April 2023.

Dabbles in gaming and fitness wearables.

Linnea Ahlgren

But first, coffee.

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