Whos to blame?
And, of course, he has a heroic plan to save the day.
Now Meta employees will need to face an even harsher reality.
Our plan is to steadily reduce headcount growth over the next year.
MORE Reels
Reels engagement is growing quickly, according to Zuckerberg.
All in on the metaverse
The ace in Metas sleeve is unsurprisingly the metaverse.
Will this plan work?
Well, its hard to say, but I cant help being skeptical about it.
It also seems like a forced option for users.
Video posts under 15 seconds on Instagram will now be shared as Reels.
Instagram has also been testing a new full-screen UI that mimics TikTok and emphasizes Reels in feed.
A forced engagement strategy wont bring Gen Z back to Metas platforms and could end up accelerating their exodus.
As for the push towards the metaverse, its no bed of roses.
For example, arecent studyfound that only 16% of people understand what the metaverse is.
Story byIoanna Lykiardopoulou
Ioanna is a writer at TNW.
With a background in the humanities, she has a soft spot for social impact-enabling technologies.
