Meta the surveillance firm formerly known as Facebook wants everyone to know that its being more responsiblethis time round.
The Silicon Valley behemoth on Tuesday revealed the latest aspect of its reformed character.
The new policy will take effect from January 19th and cover all of Metas apps.
We are removing ad targeting options that relate to topics people may perceive as sensitive.
This includes options related to health, race or ethnicity, political affiliation, religion, or sexual orientation.
It’s free, every week, in your inbox.
It also said themove may negatively impact some businesses and organizations.
We strongly believe that the best advertising experiences are personalized, said Mudd.
Some EU lawmakers are campaigning foran outright banon targeted advertising.
There are also growingcalls for further restrictions in the US.
The more cynical among us may view Metas new restrictions as an attempt to circumvent more stringent rules.
Story byThomas Macaulay
Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he e(show all)Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he enjoys playing chess (badly) and the guitar (even worse).
