TheFacebookfounder has unveiled a new set of values to reflect the profound transformation ofhis beleaguered baby.
But can the new slogans transform the companys fortunes?
We asked branding experts and metaverse veterans.
Live in the Future
The social media sorry, metaverse juggernaut has ditched its old motto of be bold.
In its place is the slightly ominous live in the future.
It’s free, every week, in your inbox.
It just says adopt new ways of working.
Opportunity missed in my opinion.
Be Direct and Respect Your Colleagues
Employees are no longer asked to merely be open.
Their new objective is to be direct and respect your colleagues.
Vijn said the aggressive tone of be direct reduces the impact of the call for respect.
Focus on Long-Term Impact
Perhaps the biggest shift in messaging is focus on long-term impact.
Its a goal that Metahas been accusedof sacrificing for profit.
This could have been the value that would bring Meta from a me company to a we company.
Build Awesome Things
Vijn wasnt critical of every new slogan.
This one is quite logical whenMeta wantsto build this new metaverse.
Without an awesome experience, nobody will come and it will really motivate people internally.
Move Fast
Meta has also refined the companys mercurial move fast motto.
Its about moving fast together in one direction as a company, not just as individuals, said Zuckerberg.
Vijn didnt feel the slogan added much that was new:
No big change there.
Well, the story ofMetaat the moment has many bad guys think the whole privacy discussion.
By not mentioning anything about that it feels less authentic and makes it a bit unreal for people.
The values also failed to impress metaverse insiders.
The metaverse did, however, get a mention in the final new values.
The ignominious sobriquet was revealed in the slogan Meta, Metamates, Me.
The expression suggests that employees should prioritize the companys well-being over their own.
The value is apparently a reference to the Navy phrase Ship, shipmate, self.
Sources neither confirmed nor denied that the saying was coined for a ship that sank.
Story byThomas Macaulay
Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he e(show all)Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he enjoys playing chess (badly) and the guitar (even worse).
