They can then exchange these points for rewards, such as Amazon vouchers.
The strategy is as simple as it is disturbing: rewarding screen time with financial incentives.
It’s free, every week, in your inbox.
The ByteDance-owned company launched the feature in France and Spain in March.
A month later, the European Commissionopened an official probe.
The Commission said that it will closely monitor the companys compliance.
Potential violations can lead to fines of up to 6% of its global annual turnover.
The EU has also opened formal proceedings againstX, Meta, and AliExpress.
Story byIoanna Lykiardopoulou
Ioanna is a writer at TNW.
With a background in the humanities, she has a soft spot for social impact-enabling technologies.
