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By early 2017, more than half of the worlds total population was using the internet.
For context, the typical internet user now spends more than 40 percent of their waking life online.
China still has a large unconnected population too, despite the countrys internet users now numbering well over1 billion.
For context, Chinas offline population accounts for just over 14 percent of the worlds unconnected in April 2022.
Meanwhile, low levels of digital connectivity are often symptomatic of broader infrastructure challenges.
For example, rates for internet adoption only exceed rates foraccess to electricityin 6 countries around the world.
In other words, hundreds of millions of people across developing economiesmay not know that the internetexists.
At a global level, men account for 18 percent more social media users than women.
However, across Southern Asia, men account for almost212 timesas many social media users as women.
The time that people spend using the internet is a clear example of this.
As a result, it seems clear that the digital gender divide is quite literally man made.
Its the result of sexism.
It simply requires men to stop restricting womens access to the internet.
The cost of mobile data is also prohibitively expensive in a number of countries.
Two recent studies have revealed important differences in how people around the world experience the internet.
For a society, it can determine how realistic and how impactful digitalisation programs will be.
But what does meaningful connectivity look like?
Furthermore, the organisation reports that various challenges remain even when the necessary infrastructure exists.
GSMA Intelligences excellentMobile Connectivity Indexis another great place to start.
Staying in touch with friends and family ranked second, at 54.7 percent.
However, given their relative importance as highlighted in the A4AIsAdvancing Meaningful Connectivityreport these activities merit more in-depth investigation.
The adoption of telehealth services has also jumped since the outbreak of the COVID-19 pandemic.
However, progress in digital healthcare feels like much slower across countries in Africa.
New readers may be surprised to learn that Yahoo!
But wed be remiss not to acknowledge that adult sites also account for four of the top 20 places.
SimilarWeb also places TikTok.com i.e.
the platformswebsite in 19th place in the global ranking for February 2022.
But mobile phones arent just the most widely used devices.
Age plays an important role in shaping machine preferences though.
However, a very different picture emerges at the other end of the spectrum.
Interestingly, the medianmobileinternet connection in Afghanistan is now more than 3 times faster than the countrys medianfixedconnection.
traductor) also see high levels of interest.
Use of these tools is considerably higher in developing economies though, especially across Latin America.
For context, China is now home to 21.6 percent of all the worlds 4.65 billion social media users.
And this new GWI dataset reveals some fascinating insights.
However, just 15 percent of TikToks users say that they use the platform for this kind of communication.
Meanwhile, Instagram and Snapchat users appear to be most interested in publishing their own content.
And this specific data point highlights one of the key differences in current behaviors between Instagram and TikTok.
Individual country data reveals that TikTok is particularly popular with audiences in the Middle East and South-East Asia.
Metas data doesnt show any clear indication of where these people might have gone, however.
just remove affected locations from your audience controls.
However, this restriction has had a meaningful impact on Metas overall audience numbers.
To help with that, be sure to check out our (free!
)individual platform reports.
Global Pinterest ad reach stood at 235 million in April 2022, pointing to quarter-on-quarter growth of 4.1 percent.
clicking through to a website) to deliver the desired outcome.
And perhaps surprisingly younger people are actuallymorelikely to use email for work than their older colleagues are.
Indeed, younger millennials between the ages of 25 and 34 are the biggest users of email at work.
Perhaps unsurprisingly, younger generations are much more likely to use social media for professional communications.
The use of social media for workplace communication also varies significantly by geography.
Thats all for this quarters report though thanks for sticking with me all the way to the finish!
Ill be back again towards the end of July with our next Statshot report.
Story bySimon Kemp
Simon is the CEO of Kepios, and chief analyst at DataReportal.
He uses data to help organisations all over the world make sense of what people are really doing online.
