More than 50% of humans in the world use social media — here’s what you need to know

However, social media isnt the only aspect of digital thats delivering impressive numbers.

Top stories in this quarters report include:

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Now, lets dig into those top stories in more detail.

Indeed, the latest data show that social media growth is actually accelerating.

But Instagram isnt the only platform enjoying rapid growth.

The story for TikTok is a little more complicated.

But this age gap is even more apparent when we look at more recent additions to the communications mix.

Interestingly, some of the biggest disparities relate to the use of social media.

That would mean YouTubes audience is potentially 50% larger than its logged-in figures suggest.

But the signed in gap may be even greater for Twitter.

The companys latest advertising audience data suggest that around 350 million people use Twitter while logged in each month.

However, the latest data from SEMrush indicates that nearlythree timesas many people visit Twitters website each month.

But its not just Twitter that we may be underestimating.

SEMrushs figures also reinforce a finding that wevehighlightedin previous reports: Yahoo!

is still one of the webs top properties.

Indeed, the latest data show that Yahoo!

Once again though, Yahoo!

and Twitter may not be the only things were underestimating.

Video games: marketings biggest missed opportunity?

For context, GlobalWebIndex reports that 6 in 7 internet users around the world play games.

Whats more, gamings popularity is consistently high across all countries, and across age groups.

So how can brands take advantage of these opportunities?

And whats more, the cost of individual ad units actuallydecreasedsignificantly during the same period.

But these bargain prices may not last.

But what about next year?

What can marketers expect in 2021?

Here are some of the trends were watching:

Any trends or forecasts youd add to this list?

Let me know onTwitterorLinkedIn.

Simon is the CEO of Kepios, and chief analyst at DataReportal.

He uses data to help organisations all over the world make sense of what people are really doing online.