Because they are the ones that really need nurturing.

The larger companies really dont need nurturing.

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Musk on how to turn the UK into a ‘unicorn breeding ground’

You need landlords that are willing to rent to new companies, Musk said.

You need law firms and accountants that are willing to support new companies.

And that is a mindset change.

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For Brits to become more comfortable with failing might be a more tricky cultural shift to facilitate.

So its a high-risk high reward situation.

Story byLinnea Ahlgren

Linnea is the senior editor at TNW, having joined in April 2023.

Linnea Ahlgren

Dabbles in gaming and fitness wearables.

But first, coffee.