Content marketing has become one of the core activities for nearly every modern company.
Their best answers are below:
1.
Find ways to connect evergreen content with trending topics
Tie evergreen content to something current.
Do the same for your evergreen topic.
Then look at the two lists and find a way to connect them.
Nick Friedman,College Hunks Hauling Junk & Moving
2.
I encourage our writers to look beyond thewebto relevant books and other educational resources.
It helps them to bring deeper and more original ideas to the table.
Vik Patel,Future Hosting
3.
Brainstorm across departments
We host brainstorming sessions that include everyone on our content team along with our account managers.
This way, no good idea is wasted and we can bounce off of each other.
Veronica Romney,LoSoMo Inc.
4.
Then, take a few related questions and interlink them to create a topic.
Use the forum search feature to see if the topic has been asked before, which indicates a winner.
Keep doing this and your content marketing team will have fresh topics that people are genuinely searching for.
Reuben Yonatan,GetVoIP
5.
Take notes on everything
You never know when or where you will get an idea.
Ideas can come from anything, anywhere, at any time.
Solomon Thimothy,OneIMS
6.
Start with Answer the Public
Start using the free tool, Answer the Public.
Blair Thomas,eMerchantBroker
7.
That inspiration will grow and blossom into an idea, which will eventually manifest itself in a full-blown article.
Take five minutes with your team each day to brainstorm titles and you will see results.
Shingo Lavine,Ethos
8.
Think emotions over tactics
These days, it seems like nearly everyones content marketing plan is heavy on tactics.
Sean Ogle,Location Rebel
9.
Create content to address those questions and challenges.
Jean Ginzburg,Jean Ginzburg.com
10.
Syed Balkhi,WPBeginner
11.
Video content is ever more crucial and is a great way to start.
Thomas Smale,FE International
12.
Take a break
Creativity cannot be generated.
Give people time off and flexible work environments and ideas will flow more freely.
Get away from the brainstorm meeting; these are doomed to fail.
Finding these ideas and nuggets is hard, especially when forced to do it.
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