Thestreaming warsare heating up.
And for this, theyre turning togames.
This included two notable Stranger Things tie-ins.
Meanwhile, TikTok has offered games to select users since 2019 and seems very likely toexpand these offerings.
They appeardiametrically opposed on the surface.
The former gets revenue from subscriptions, and spends millions of dollars on licensing or creating content.
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They both:
Many well-loved films and television series aredeparting Netflixfor competitor platforms.
At the same time, TikTok is also losing short-form video influencers to otherplatforms.
This is where gaming comes in.
According to one consumer insights report, 79% of the worlds online populationengages with gamesin some form.
Why is gaming an attractive space?
Games typically afford longer engagement periods than series or movies.
This is due to the psychologicalprinciples of motivationthat underpin most gameplay.
So shows lead customers to games, and games keep them engaged between season releases.
This is what platforms are banking on to keep audiences locked into their entertainment ecosystems.
Minecraft-related videos have been streamed more thanone trillion times on YouTube.
Transmedia success provides additional avenues for companies looking to leverage their licensed or original copyrighted content.
Minecraft videos have been viewed more than one trillion times on YouTube.
Companies such as the game-hosting platform Steam have demonstrateduser data can influencethe creation of new content by game developers.
In fact, this is a market advantage that Netflix and TikTok have over rivals.
Netflix is in the streaming business, and TikTok in the video-hosting industry.
Netflix and TikTok arent so lucky.
By turning to games, theyre grabbing onto a lifeline they really need.
