The time whenNetflixused to profess that love is sharing a password is long gone.

The streaming service is offering two alternative options for users that fall out of the household category.

The first one is transferring a profile into a new paid membership.

Netflix expands controversial password sharing crackdown in Europe

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This translates into a decrease of approximately 15% of total users.

It remains to be seen how the password sharing crackdown will be received by the newly-added countries.

Ioanna Lykiardopoulou

I, for one, will be checking my mailbox with dread the entire day.

If you share my fate, let us know what you think via the usual channels.

Story byIoanna Lykiardopoulou

Ioanna is a writer at TNW.

With a background in the humanities, she has a soft spot for social impact-enabling technologies.

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