Netflixis having a miserable year.
Other studies have discovered further grounds for optimism.
Zuora, a subscription software vendor, has also released upbeat data.
None of this means that all is rosy at Netflix.
Yet many analysts believe the biggest issue is the rise of Netflix rivals.
Netflix is now the one being disrupted.
Competitors including Disney,Amazon, HBO Max, andAppleare now catching up on the pacesetter.
Netflix users, meanwhile, appear increasingly unhappy with the streaming service.
The company now ranks behind HBO Max, Disney+, and Hulu.
The growing competition has led Netflix to reverse its stance against ads.
This month, the platform revealed that itspartnered with Microsoftto introduce a lower-priced, ad-supported subscription plan.
Research suggests that the move could prove successful.
The company has also unveiled plans to crack on password sharing.
But Tien Tzuo, the CEO and founder of Zuora, argues that further changes are needed.
Such moves could boost Netflixs user base but rivals are also improving their product offerings.
Consumers could reap the benefits of this competition.
Netflix, however, faces further threats to its market lead.
HT:TV Tech
Story byThomas Macaulay
Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he e(show all)Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he enjoys playing chess (badly) and the guitar (even worse).
