Whether we like it or not, ad-supported subscriptions for Netflix are coming and theyll be powered by Microsoft.
On Wednesday, the streaming platformnamedMicrosoft as its global advertising technology and sales partner.
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Were adding an ad tier; were not adding ads to Netflix as you know it today.
It makes sense: Netflixisexpensive.
I have the Premium subscription for which Im paying 15.99 ($19.99) a month.
This rose by 2 in December with the exact same offering, mind you.
And theres another concern: how invasive are the ads going to be?
First off, Netflix will have access to Microsofts vast web connection of advertising partners.
All ads served on Netflix will be exclusively available through the Microsoft platform.
Story byIoanna Lykiardopoulou
Ioanna is a writer at TNW.
With a background in the humanities, she has a soft spot for social impact-enabling technologies.
