Exactly 65 years since the first Barbie doll was released, the Barbie Phone has finally arrived.
As you might expect, the flip-phone is pink.
The phone is also dumb.
No social media, no apps just good ol fashioned SMS and calls.
But thats the point.
While the Barbie phone is a brick phone at heart albeit in fancy-dress that doesnt mean its useless.
It comes fitted with a 0.3-megapixel camera, which is perfect for that early old-school digital camera look.
The phone runs on the S30+ operating system and comes with 128MB of internal storage ouch.
But you have the option to add a 32GB SD card if you want.
Digital detox
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Some 90% of children in the UKown a smartphoneby the time they turn 11.
The majority of these kids also use social media.
These problems arent just isolated to young people.
The humble dumbphone can be your ticket to this digital detox.
A pink Barbie dumbphone bedazzled with sequins and glitter?
It has sold 400 million of them since 2016.
Thedumbphone movementis quite ironic buying a new phone to help you stop using a phone.
Its also quite sad.
Many people are soaddictedto their smartphones that the only way to rein themselves in is to remove the temptation.
(Are any of us?).
I love that pink one.
said my four-year-old daughter when I showed her a picture of the Barbie phone.
Story bySion Geschwindt
Sion is a freelance science and technology reporter, specialising in climate and energy.
