On Friday, Nissanrevealedits most affordable EV to date.

It’s free, every week, in your inbox.

Yes, ametaverse unveiling.

Nissan unveiled its new EV in the metaverse and I hate it

And the metaverse experience isnt limited to the unveiling.

The Sakura will be on display at theVR Nissan Crossing showroomto offer a digital opportunity for consumer engagement.

To be honest with you, I find the whole thing ridiculous.

Nissan Sakura EV

Actual experience is key when it comes to choosing a car.

A virtual version simply cant meet these standards.

Story byIoanna Lykiardopoulou

Ioanna is a writer at TNW.

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With a background in the humanities, she has a soft spot for social impact-enabling technologies.

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Nissan Sakura EV

Nissan Sakura EV

Ioanna Lykiardopoulou