If Meta doesnt take action, it risks a fine of up to 88,600 per day.
As the name suggests, behavioural advertising displays targeted ads to individuals by observing their online behaviour.
40% off TNW Conference!
According to the authority, there are numerous risks lurking in behavioural advertising.
These range from limited freedom of expression and discrimination to tampering with democratic practices.
According to Datalisynet, Meta disagrees with the assessment and holds the right to appeal in court.
Story byIoanna Lykiardopoulou
Ioanna is a writer at TNW.
With a background in the humanities, she has a soft spot for social impact-enabling technologies.
