Youve got to love a new logo.
Shit that metaphor really got away from me.
Anyway, now OnePlus new logo has been announced to the world, its time for some Serious Analysis.
So, that logo.
Bet youd like to see it, right?
Yeah, I bet you would.
Youd like that, wouldnt you, to see the logo?
To filthy it up with your dirty eyes… oh, yeah.
Heres the old logo:
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Are heavens heralds, descended from on-high, pumping out some sorta religious-sounding trumpet jam?
Does… anyone else read this logo as one plus ONEPLUS?
With this in mind, wouldnt it have been easier to simply call the company Two?
Ill answer for you: Yes.
OnePlus new logo has also made me seriously consider the companys name for the first time.
Theres something strange that happens to your brain when youre confronted with a name of anything again and again.
The critical part of your mind just turns off.
I call this The Beatles effect.
Everyone knows the band, but how many have actually thought about how terrible their name is?
Its a shitty pun combining an insect and the rhythmic part of music.
But you never think about that because the groups so ubiquitous.
Anyway, a similar thing happened with OnePlus.
I actually thought about.
And realized the companys name is just it saying anything we can do, we can do better.
But anyone whos ever been a child knows that that this is a shitty way to one-up someone.
Dont worry, I just threw up in my mouth a little bit too, thats normal.
Lets go through its four major changes.
Does it mean the number 1 a prisoner?
Has it tried to escape, is that why the bars are thicker?
Why is the number 1 even imprisoned?
What did it do?
It mustve been awful.
Is the number 1 a pedophille?
In these troubled times, that should be enough.
Anyhow, OnePlus logo is saying something more than this.
Something bigger, thicker.
Something that means we should write the companys name as OnePLUS from now on.
OnePLUS new logo doesnt have a box around the text.
Oh, and its font is bolder
I can only hope this is what happened.
Its the third solid day of meetings.
A group of balding middle aged men are sweating in their expensive suits.
This, friends, is their Somme.
Desperation is setting in.
The conversation around him shifts from shouts, to murmurs, and, finally, a vicious silence.
Theyre all staring, waiting, ready for him to fail.
He slides off his blazer, unfastens his tie, and clears his mighty throat.
We need, he bellows, to think OUTSIDE OF THE BOX.
The meeting room goes wild.
Yes, they cry in unison, yes.
They chant outside the box.
They scratch at their bloodshot eyes.
Thinking outside the box, its a bold decision…
Fin.
Fuck, that last sentence shattered the illusion, didnt it?
Anyway, thats everything it’s crucial that you know about OnePLUS new logo.
I think we can safely agree we all learned something today, thanks for attending.
