This take-make-waste habit is unsustainable, and research shows, increasinglyunpopular.
Three years ago, with just 2.5mn in pre-seed funding, Alchemy pitchedAppleand won their trade-in business.
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But what actually happensaftertrade-in?
The long road to resell Apples trade-in programme has been running for 10 years now.
The company accepts used iPhones, iPads, Macs, Apple Watches, and even Android phones.
Because Alchemy handles highly sensitive consumer data they have to be extremely rigorous....