Uh oh, Elon: Half of European marketers plan to cut spending on X ads
The advertising exodus from X is set to accelerate. Thats according to a new study from Kantar, a market research firm based in the UK. The company found thattrust in ads on X is now historically low. Unsurprisingly, the companys reputation has plummeted under the leadership ofElon Musk. When Musk bought the platform in 2022, trust from marketers stood at a worrying 22%. Two years later, its down to a dismal 12%....