Solving top four car user interface problems with good design

The automotive human-machine interface is the prime point of interaction between driver and car. Users often evaluate car experience based on the experience they have with HMI. Bad learnability Learnability is a major factor that influences user experience. With more and more car features added, modern human-machine interfaces are growing in complexity. Users rarely read product manuals and instructions; they learn things by doing. It’s free, every week, in your inbox....

December 14, 2021 · 3 min · 502 words · Meredith Wilson

The GPU shortage is so intense people are stealing them from display units

On first inspection, this could merely be standard practice but TNW has evidence otherwise. 40% off TNW Conference! In November of this year,a shipmentof EVGA GeForce RTX 30-series graphics cards were stolen from a truck. While at the end of 2020,$336,500 worth of MSIs Nvidia RTX 3090swere robbed in China. When you consider the demand for GPUs and the succeeding price surge, these criminal activities make more sense. The reasons behind the price increases and ensuing crimes are manifold....

December 14, 2021 · 2 min · 215 words · Brittany Shannon

This is what banking will look like in 10 years

Banking has always been a strong and stable pillar of society. From artificial intelligence to blockchain, there is a new realm of possibilities that banks are now experimenting with. What does that mean for the future of banking? How will this unprecedented tech boost impact banking in the next ten years? Not quite, but here are some ideas of what can happen. Artificial Intelligence will deliver value for the business 40% off TNW Conference!...

December 14, 2021 · 2 min · 357 words · Samantha Stewart

Toyota U-turns and doubles down on EV lineup

Toyota has been known for resisting the EV transition, but things are about to change big time. Plus… it will invest $18 billion(2 trillion) in battery development. And wait for it: Toyota will fully electrify its luxury sub-brand Lexus by 2035. Why are the new numbers so impressive? But lets remember the automakers previous commitments. 40% off TNW Conference! Still, the Japanese automaker isnt giving up on its other green(ish) vehicles....

December 14, 2021 · 1 min · 109 words · Margaret Payne

What 4 successful entrepreneurs want you to know before you start your business

Theres a Dutch saying that goes Op een roze wolk zitten. Or in English, to sit on a pink cloud. Its used to describe someone whos euphoric. Nobodys actually perching on a wad of candyfloss-colored cumulus. Starting your first company feels like riding the pink cloud. Anticipation, mixed with fear, loaded with excitement and possibility. 40% off TNW Conference! Lets ask some serial entrepreneurs. His latest venture, Talk360, is enabling wifi-less communications across Africa....

December 14, 2021 · 3 min · 606 words · Valerie Washington

What it’s like to go global early with operationally intensive businesses

If you launch astartupin your home country, you might discover its a pretty small market. you might launch globally basically from day one. Well, I know a thing or two about that. Perceived strategic choice First of all, why did we decide to start our international expansion? At that time, we had only one product, an on-demand delivery service. Our clients used it as a backup option for their existing delivery solution....

December 14, 2021 · 4 min · 654 words · Jennifer Duran

3 startups every EV hipster should know, before they make it big

It’s free, every week, in your inbox. The FIVEwill cost between $55,000 and $75,000 before incentives and deliveries are expected in 2024. And thats not all. VinFast has already set clear plans on its global expansion, especially eyeing… the US. Arrival Arrivalisnt focusing on passenger vehicles at all. Instead, its building a fleet of electric vans, and EVs designed for ride-hailing and car-sharing. The vehicles production is expected to begin in mid-2022....

December 13, 2021 · 1 min · 99 words · Michael Hernandez

Australia’s police linking DNA with ancestry could be a privacy nightmare

The Australian Federal Police recentlyannouncedplans to use DNA samples collected at crime scenes to make predictions about potential suspects. Queensland police have already used versions of this approach toidentify a suspectandidentify remains. Forensic services inQueenslandandNew South Waleshave also investigated the use of predictive DNA. This technology can reveal much more about a suspect than previous DNA forensics methods. But how does it work? What are the ethical issues? And what approaches are other countries around the world taking?...

December 13, 2021 · 2 min · 253 words · Daniel Cooper

Founder to founder: A guide to scaling a startup

Obviously, the way we ran things when it was just a handful of us would never suffice now. Scaling our business has meant overcoming some tough challenges to build a sustainable organization. The biggest question Ive heard from otherfoundersis, How do I know when mystartupis ready to scale? From my point of view, the answer is, When you have found a winning business model. This is a vital point here....

December 13, 2021 · 2 min · 379 words · Alison Ruiz

Peloton’s response to Sex and the City is suspiciously perfect ‘fastvertising’

It’s free, every week, in your inbox. Just 48 hours after the episode aired, Peloton unveiled a PR showstopper. In a video produced byRyan Reynolds ad agency,Mr. Big is revealed to be alive and well. Cycling strengthens your heart muscles, lowers resting pulse, and reduces blood fat levels hes alive. Anything a brand does online or offline can spark conversations both good and bad, planned or unplanned. Indeed, the response was so impressive that it aroused suspicions....

December 13, 2021 · 1 min · 195 words · Cindy Martinez

Self-driving AI is not just for cars — it’s coming to ebikes too

ADAS monitoring can provide riders with the ability to gain insights into the unseen. Like whats behind them and in their blind spots as they ride. 40% off TNW Conference! Blinc Bike uses two easily attachable and detachable parts. A Rear View Display is placed on the handlebars and a rear light placed underneath the bike seat. The camera detects, classifies, and tracks objects invisible to a cyclist. This helps the cyclist to avoid making any drastic turns that can cause a collision with the identified object....

December 13, 2021 · 2 min · 285 words · Kenneth Burnett

The Log4j bug exposes a bigger issue: Open-source funding (Updated)

Before we dive into all that, heres a brief background about the technology and the issue. What is Log4j? It’s free, every week, in your inbox. The logging software is used by companies to track activity on their servers (or even client-side apps). This data related to activity can help companies solve any problem with their service. What is the Log4j bug? The bug, listed underCVE-2021-44228last week, allows attackers to remotely execute code through a specially crafted string....

December 13, 2021 · 3 min · 465 words · Kelly Barnes

The Trevor Project shows how even the simplest AI can help save lives

At least one LGBTQ+ youth between the ages of 13 and 24 attempts suicide every 45 seconds. Thats not the kind of problem youd usually make a run at solve with artificial intelligence. Machines arent smart enough to take the mental health crisis head-on. But, when it comes to mental health crises, theres no substitute for a qualified, empathetic human. Thats exactly whyThe Trevor Projectwas established. Its core products include phone, text, and chat support for queer youth in crisis....

December 13, 2021 · 1 min · 155 words · Veronica Ho