Google is monopolizing online ads in Australia — and that’s bad
In the pre-digital world, advertising was largely carried by print media, radio, and television. And perhaps the biggest player in the online advertising space is Google. It’s free, every week, in your inbox. In areportreleased on Tuesday, the ACCC said Google had arrived at market dominance through a massive data advantage. An ad impression is created when an ad is displayed on an app or webpage. It is the benchmark by which advertisers know how many times an ad has been viewed....