Most ads you see are chosen by a reinforcement learning model — here’s how it works
Reinforcement learning models seek to maximize rewards. It’s free, every week, in your inbox. Your first goal is to find the ad that generates the most clicks. In advertising lingo, you will want to maximize your click-trhough rate (CTR). The CTR is ratio of clicks over number of ads displayed, also called impressions. When youre dealing with more than two alternatives, it is called A/B/n testing. [Read:How do you build a pet-friendly gadget?...