Why your SaaS success is all about ‘Net Dollar Retention’
Its an old piece of wisdom but still valid today. Unfortunately, many SaaS companies forget about it and concentrate their efforts on generating new leads. The costs of acquiring new customers get very high, really quick. And if youre unable to bind your user to your product, it is completely useless. Well, its not uncommon that a companys MRR increases while their NDR deteriorates. In other words, the company is bleeding money....