7 lead generation lessons we learned by creating a Facebook quiz
Whats that all about? We had a company goal of promoting lead generation through quizzes, a popular use of our product. Hence, eating our own dog food. After testing it on some colleagues and fellow marketers, we let it out into the world. This kind of happened to us. Since the offer was quite vaguereceive more quizzes and interactive contentwe only expected a 5% response rate. Boy, were we wrong....