7 lead generation lessons we learned by creating a Facebook quiz

Whats that all about? We had a company goal of promoting lead generation through quizzes, a popular use of our product. Hence, eating our own dog food. After testing it on some colleagues and fellow marketers, we let it out into the world. This kind of happened to us. Since the offer was quite vaguereceive more quizzes and interactive contentwe only expected a 5% response rate. Boy, were we wrong....

August 25, 2020 · 3 min · 603 words · Rachel Anderson

Here’s what to expect from Python 3.9

Python 3.9 is expected to be released on Monday 5th October 2020. At the time of writing this article, the first candidate was recently released on 11 August. Now, were anxiously waiting for the second release candidate which will probably be available from 14 September. So, you might be wondering whats new in Python 3.9. There are some significant changes that will dictate the way Python programs work. Similarly, merge|and update|=Union Operators are added to thedict....

August 25, 2020 · 3 min · 542 words · Terri Bruce

5 esoteric science papers to take your mind off the global hellscape

Experiencing 2020 from the POV of a rational-minded person is exhausting and scary. It sometimes feels as though weve ended up inthe worst timelineof a badly-scripted parallel universes story. Science is awesome and these are the receipts. [Read:How to read a scientific research paper] Off with their heads! It’s free, every week, in your inbox. Still the paper is fun and the story behind it is cool too. You never know how that could come in handy....

August 24, 2020 · 2 min · 397 words · Joshua Velasquez

Here’s what it’ll take to clean up esports’ toxic and sexist culture

Despite its digital nature, online harassment can havereal-world consequences for victims, including emotional and physical distress. This has left online gaming companies and players scrambling for better community management techniques to prevent harassment. The stakes are high. Competitive video gaming, or esports, now exceedsUS$1 billionin yearly revenue. Professional, collegiate and high school leagues are expanding, especially as COVID-19 hasdecreased opportunities for traditional sports. It’s free, every week, in your inbox....

August 24, 2020 · 2 min · 387 words · Pamela Chan

How wearable fitness devices can give early warning of possible COVID-19 infection

Todays wearable machine gather data about physical activity, heart rate, body temperature and quality of sleep. This data is typically used to help people track general well-being. Smartwatches are the most common jot down of wearable. There are also smart wrist bands, finger rings and earbuds. Smart clothing, shoes and eyeglasses can also be considered wearables. Popular brands include Fitbits, Apple Watches and Garmin watches. Several studies aretesting algorithmsthatassess datafrom wearable devices to detect COVID-19....

August 24, 2020 · 2 min · 402 words · Joseph Hodges

Review: The Charge XC is a well-rounded ebike that folds flat for storage

Bikes are mostly super-thin devices except for those pesky handlebars. And yet a decent set of accessories and components is what you get. Speaking of comfortable, the XCs stock saddle is amazing. Its a small freebie that can add a lot of peace of mind for first-time ebike buyers. Of course, the main selling point is those folding handlebars again. The bike isnt the lightest around at 55 lb, but Ive seen similarly equipped bikes cross 65lbs....

August 24, 2020 · 2 min · 234 words · Casey Parker

This Philosopher AI has its own existential questions to answer

The system provides musings on subjects that have plagued humanity since its inception. you’ve got the option to ask it about a topic thats filling you with existential angst. It then usesOpenAIs GPT-3text generator to analyze your text and spit back a life-affirming/soul-destroying response. Ayfer admits the AI doesnt have any specific opinions or knowledge of its own. Instead, it merely mimics opinions, which means it will sometimes produce conflicting responses to identical questions....

August 24, 2020 · 2 min · 261 words · Allen Sanchez

Why the nonprofit OpenAI made GPT-3 a commercial product

So you like our media brand Neural? A program that can automate website development. A bot that writes letters on behalf of nature. An AI-written blog that trended on Hacker News. But what has been less discussed is how GPT-3 has transformed OpenAI itself. And hanging in the balance is the very mission for which OpenAI was founded. It’s free, every week, in your inbox. In March 2019, OpenAI announced that it would be transitioning from a non-profit lab to a capped-profit company....

August 24, 2020 · 5 min · 942 words · Mark Tanner

Coral sex: How lab reproduction could restore wild reefs

It’s free, every week, in your inbox. So what if scientists could use sexual reproduction in coral restoration projects? Corals often synchronize these mass spawning events with full moons, when tides are exceptionally high. Coral sex in the lab Coral reefs are so enormous theyre visible from space. But watching them spawn is surprisingly tricky. The CORALIUM Laboratory of the National Autonomous University of Mexico is part of aCaribbean-wide networkof dedicated coral spawning experts....

August 23, 2020 · 2 min · 264 words · Amy Weber

How COVID-19 is accelerating the shift away from fossil fuels

Creative destruction is the essential fact about capitalism, wrote the great Austrian economist Joseph Schumpeterin 1942. Change happens more quickly and creatively during times of economic disruption. Innovations meeting material and cultural needs accelerate. Structures preventing new, more efficient technologies weaken. As the old economy collapses, innovations cluster to become the core of the new economy. Over the past three centuries, there have been five great waves of economic disruption and clustering....

August 22, 2020 · 2 min · 301 words · Kirk Brown

Red giant star Betelgeuse dimmed because it ‘sneezed,’ astronomers explain

Betelgeuse dimmed in the final few months of 2019, perplexing both professional and amateur astronomers. Now, the Hubble Space Telescope (HST) has been used to explain the mystery. Rising and falling currents under the surface of Betelgeuse circulates stellar material, creating convention cells. This process resulted in the release of superhot plasma. The dust cloud which formed blocked light from roughly one-quarter of Betelgeuse, the study finds. The following month, several astronomers had noted significant dimming over the southeastern quadrant of the star....

August 22, 2020 · 2 min · 340 words · Laura Collins

Why AI and human perception are too complex to be compared

It’s free, every week, in your inbox. However, comparing neural networks to human perception remains a challenge. The complex workings of deep learning systems also compound the problem. Deep neural networkswork in very complicated waysthat often confound their own creators. How do neural networks perceive contours? The first test involves contour detection. Can you tell which one of the above images contains a closed shape? For humans, a closed contour flanked by many open contours perceptually stands out....

August 22, 2020 · 2 min · 389 words · Laura Bass

Coronavirus proved you don’t need to be a doctor to help society

The coronavirus pandemic has exposed the deep-seated problems of how and why we all work. It has shown how many of us perform jobs that are not essential. But the crisis has also revealed the pressing need most of us face to work. We might not carry out work that is necessary but we still need to work so you can live. The question for the present is whether people can survive the loss of work, as the economy contracts....

August 21, 2020 · 2 min · 423 words · Jennifer Brown