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The risks are high, and the margin for error is thin. 40% off TNW Conference! We form deep, emotional ties withlogos. The shock of change has the power to trigger a disproportionate reaction regardless of a redesigns quality. Sometimes, a new logo is an obvious step in the wrong direction. Maybe its lacking character or misrepresents the mood of the brand. It cost how much? Theyre enduring tokens of trust and quality that embody brand values in a single expression of visual clarity....

According toForbes, business leaders from a variety of industries have joined forces to face one unexpected enemy. The group includes such giants as PayPal, Amazon, Visa, MasterCard, and Aetna. We are all united in our hatred of log-ins and passwords, but what is the alternative? There has to be some way to combat fraud. There has to be a way to protect our accounts. They want to usebiometric authentication to identify customers....

The typical job description for many engineering manager roles is action-packed. Above all, an engineering manager is a service or support role across these various layers. Perhaps most fascinating and difficult is the high-level of ambiguity that comes with engineering management. Many problems or questions dont have straightforward answers. What do engineers need to thrive at work? It’s free, every week, in your inbox. Research from performance coach and trainer Paloma Medina exposes six core needs humans have (including at work)....

Companies want it but are unsure of how to approach it. And while its an interesting trend, it should be fitted to products, not the other way around. But some people dont see it that way. Such questions are meaningless without even knowing what the product is about. All those fancy termscloud,Kubernetes, containers, configuration management, Infrastructure-as-Codepromise some improvement. But they are toDevOpsjust as telescopes are to astronomy. They may be useful, but they are not necessary....

Key elements of this wave include machine intelligence, blockchain-based decentralized governance, and genome editing. Naturally, they also reflect the bias inherent in the data itself. It’s free, every week, in your inbox. Depending on the design, it may learn that women are biased towards a positive result. The key question to ask is notIs my model biased?, because the answer will always beyes. The COMPAS system used a regression model to predict whether or not a perpetrator was likely to recidivate....

And, specifically, why you must turn off location services on your phone if you go out. If youre protesting against racial injustice and police brutality, youdontwant timestamped records of everywhere youve been. Or apps accessing your location something the authorities have the potential to obtain later. It’s free, every week, in your inbox. Anyway, heres a quick guide on how to turn off location services on iOS and Android. How to turn off location services on iOS You want to go into prefs....

Liza Dixon, an autonomous vehicle researcher, hosted a TNW Answers session on Tuesday, 23rd June. Check out the questionshere. Numerous automakers already present their driving tech as being capable ofFull Self-Driving. The reality, however, is starkly different and more nuanced than the industry openly admits to. [Read:What is CHAdeMO? 40% off TNW Conference! Dixon found her way into autonomous driving during her masters in Usability Engineering. Where did it begin? Dixon says its very difficult to say exactly where and when autonowashing began....

Welcome to TNW Pride 2020! All throughout June well highlight articles that focus on representation for LGBTQPIA+ people in the STEM communities. Credit: Nicole Gray It feels weird to talk about trans and non-binary people right now. It feels odd to celebrate Pride while the US governmentattacks its own citizens. But it also feels necessary because these are not separate struggles. Black trans women are among the most at-risk communities in the world....

40% off TNW Conference! The top line The Muto is built like a tank. Its a utilitarian but handsome brute. After a few days of riding it, I sensed something was a little unusual about the Mutos frame. As it turns out, the frame is glued and bonded rather than welded. Its a technique borrowed from the aerospace industry where glued alloy parts have been commonplace for years. The upside is you get a clean looking frame with no visible welds....

Automotive design has been transformed over the past 100 years. More specifically, lets look at a fast bike, an adventure bike, and a comfortable bike. The Kawasaki Ninja First up, is one of the most well-known motorbikes. From 1990 to 2001, this bike ruled the roads and bedroom walls of aspiring bikers around the globe. When I was a kid, I didnt know much about bikes, but I knew the Ninja....

I dont really watch YouTube. Rather, I listen to it. Naturally, the YouTube Premium ad came for me. It popped right whenJoe RoganaskedJordan Petersona tricky question. Obviously, time expanded right then, and I couldnt bear waiting. So I took my phone out of my pocket to skip the ad. Yet, instead of pressing the button, I froze. My observant eye caught a subtle marketing trick. The message box didnt say skip ad, it said skiptrial....

Today, artificial intelligence is mostly aboutartificial neural networksanddeep learning. But this is not how it always was. Symbolic AI involves the explicit embedding of human knowledge and behavior rules into computer programs. The practice showed a lot of promise in the early decades of AI research. The role of symbols in artificial intelligence Symbols are things we use to represent other things. Symbols play a vital role in the human thought and reasoning process....

It wasnt the next big thing we were expecting when Slack came into the world in late 2013. Team chat was already everywhere if you wanted it. HipChat had built a growing business around team chat, as had the Basecamp teams Campfire. There were chat apps galore on mobile, thanks to Apples iMessage, WhatsApp, and Facebooks Messenger apps. And for geeks, IRC still worked. But here came Slack, promising to help you Be less busy....