How Netflix uses psychology to perfect their customer experience
If theres a company thats synonymous with seamless customer experience, its Netflix. It has become the defacto entertainment source for many. So much so that15 percent of the worlds web trafficgoes to Netflix. But when your experience is industry-leading, how do you evolve it without disappointing customers? The answer lies in experimentation, built on proven psychological principles. And because Netflix is a subscription service, you’re able to quickly discover whats working....