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Are you converting as many people as your product is capable of converting? Its a question I think about a lot when Im working on my marketing projects. Is there a gap between the quality of the product and the quality of my marketing? Is my marketing funnel underselling a phenomenal product? It might seem like a silly question, but its something many marketers struggle with. It’s free, every week, in your inbox....

If you want to find out how our weed experiment went, watch the video above. It tracks the entire journey from start to finish and youre gonna want to see how it ends. The video above is pretty much all about weed. The article, less so. It looks more atthe Smart Garden 9 hardwareitself, but is just as fun. So, uh, what is it? As the name suggests, its a smart garden....

Data ethics is now a cause celebre. Digital ethics and privacy shot into research and advisory company Gartnerstop ten strategic technology trends for 2019. Before that it barely raised a mention. In the past yeargovernments,corporationsandpolicy and technologythink tanks have publisheddata ethicsguides. An entire cohort of expert data ethicists have magically materialized. Why this sudden interest in data ethics? What is data ethics? Whose interests are the guidelines designed to serve?...

It is the most important industry in the world. Without it, nothing works. Without the oil producers and refiners, theres no petrol to fuel our cars. Without power plans and the supporting infrastructure, theres no electricity to keep the lights on. Without natural gas pipelines, theres nothing to heat our homes with. Put simply, energy is foundational to our entire economy. Its for that reason, and that reason alone, why it presents such a tempting target for hackers....

Phones have improved in pretty much every way over the past 20 years. Well, apart from in one area: battery life. Now, youre lucky if you get a full 24 hours out of one. Here at TNW, were not about that. It’s free, every week, in your inbox. Our first step was finding phones with huge batteries. Some of this informationwe got from GSMArena, while other bits we pulled manually from across the internet....

What is the biggest problem of every Silicon Valley startup founder? What is the average annual salary for a senior engineer in Silicon Valley? Well, it is over $100K, which is pretty expensive for any young, yet promising company. Many go for offsite development due to the cost-efficiency, flexibility, and quality it offers. Its a great tool, but you have to use it solve the right problems. So lets take a deep dive into the main pros and cons of each!...

Sure, hackers on TV are pretty impressive (Hello,Mr. Robot) and they often depict real life circumstances in which femtocells and malwares are deployed with malicious intent. However, at the end of any Mr. It’s free, every week, in your inbox. The world of IoT puts users at increased risks daily. We can do more than just download and purchase programs or apps that operate using optimal encryption. Especially when youre traveling and could be pinpointed in a touristy location....

Reminders of the fragility of our bodies are unavoidable. You just have to hope that your next injury wont be too painful or long-lasting. My most recent started in 2014, with knee pain. It felt like a little electric shock to the outside of the knee joint. At first it was the odd jab, the kind you half-ignore, hoping that it will go away. But over 18 months it became two hours of pain each time I exercised....

Articles, books, films, music everything was censored. Even school essays could get you in trouble. Censorship gruesomely went along for decades in the Soviet era. Its surreal to watch how censorship is making a return in Europe. Even the smallest ones will have to kick out users or risk the legal wrath of the copyright rightsholders. 40% off TNW Conference! All in the name of respecting the copyright and the authors....

No one expected the Labo. Nintendos cardboard-based contraptions for its Switch are the sort of thing only the Japanese game giant could do. Nah, me neither. I never played with the original Labo. Thankfully, things have changed. A quick note before we begin: this isnt a review at least, not a full one. Instead, this piece is some initial thoughts from my short time with the Labo VR kit. Lets get into it!...

Microsoft has announced that itwill end the books categoryof its digital store. Digital products such as eBooks and digital music are often seen toliberate consumers from the burdens of ownership. Recent years have seen the emergence of an array of access-based models in the digital realm. So to what extent do we own the digital possessions that we buy? These provide the customer with an illusion of ownership while restricting their ownership rights....

Technology has become increasingly intrusive. In 2018, though, we can hardly imagine living without one. Willingly integrating technology into your body, or biohacking, therefore seems like the next logical step. Many expect the next logical progression in personal technology to be wearable. Why carry a distracting smartphone when the power of the internet can be harnessed by some lenses? This is known as biohacking, and there is already a community of those dedicated to the practise....

When it comes to job hunting, a common concern is not having enough experience. In tech, the fear riddling job seekers and holders alike is the opposite. They worry they have too much experience. Experience comes with age, and age is proving an issue in tech careers. As many as68 percentof baby boomers dont apply for tech jobs for fear of being too old. Meanwhile, a 2018 study found thatthree-quartersof professional developers are younger than 35....