Influencer marketing is bullshit
Answer: Influencer marketing. Okay, let me clarify something. The idea of paying people with huge amounts of reach to advertise your products isnt dumb. Celebrity endorsements are a thing, and have been known to work wonders for brands. Online influencers, on the other hand, are a different kettle of fish. Christ, just let it roll off your tongue.Influencers. Its one of those words that sounds really grubby, doesnt it? A bit likephalanges, ordongle....