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Pandora is trialling new ‘Promoted Stations’ with 10% of its 76m monthly active users

Pandora is testing a new native ad unit called ‘Promoted Stations‘ with 10 percent of the people who tune in to its Internet radio service. Currently in beta, these branded stations are auto-populated and then listed within the ‘Stations Yo

May 7, 2014 · 1 min · 51 words · Justin Collins

Initial partners for the new solution includeKleenex,Skechers, StubHub,Taco BellandToyota.

Its difficult to predict what each station will look like though.

This can entail custom content from an artist or a mix of songs powered by Pandoras Music Genome Project.

Pandora is trialling new ‘Promoted Stations’ with 10% of its 76m monthly active users

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