Lets start with a simple thought:
What was the last meal that you had?
How did you decide to eat a certain dish as opposed to anything else?
Or if you were lucky, you would have had your meal cooked by someone you love.
Every day we make thousands of choices subconsciously.
Some of them are active choices but most of them are implicit defaults.
The individual who influences your decision in the above context is called a choice architect.
Choice architect
A choice architect has the responsibility for organizing the environment in which people make decisions.
In short, all designers are choice architects.
Every insignificant detail can have major impacts on peoples behavior.
A good rule of this is to assume that everything matters.
There are two schools of thoughts on how choice architects think about communicating choices to people.
Is there a line that we could draw between the two schools of thoughts?Richard Thalerthinks so.
He suggests the idea of libertarian paternalism.
Can there be a non-intrusive way of pushing people towards certain choices that might be beneficial for the individual?
To count as a mere nudge, the intervention must be easy and cheap to avoid.
Nudges are not mandates.
Putting the fruit at eye level counts as a nudge.
Banning junk food does not.
Curious to know more?
In recent times, the number of payment methods through which you could do an online purchase has increased.
The ones that fall in the midway offer an individual an optimal nudge to make a decision.
TNW Conference 2019 is coming!
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