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Just 48 hours after the episode aired, Peloton unveiled a PR showstopper.
In a video produced byRyan Reynolds ad agency,Mr.
Big is revealed to be alive and well.
Cycling strengthens your heart muscles, lowers resting pulse, and reduces blood fat levels hes alive.
Anything a brand does online or offline can spark conversations both good and bad, planned or unplanned.
Indeed, the response was so impressive that it aroused suspicions.
What they didnt anticipate was how, just like that, their stock would dive so suddenly.
An intriguing subplot is Reynolds relationship with Peloton.
The actors agency made its breakthrough byparodying a catastrophic Peloton adfrom 2019.
While repairing a disaster is harder than mocking one, Reynolds appears to have made a good start.
Story byThomas Macaulay
Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he e(show all)Thomas is the managing editor of TNW.
He leads our coverage of European tech and oversees our talented team of writers.
Away from work, he enjoys playing chess (badly) and the guitar (even worse).
