Company culture goes far beyond simply serving to attract and retain employees by making them feel good.
Why is company culture so important?
A companys culture molds how the organization and its employees are viewed by the rest of the world.
The company culture you adopt translates into the businesss DNA formula.
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It also influences your business expectations, guidelines, and mindset.
Culture should serve as an inspiration starter that encourages employees to be motivated while working.
Here are my top four tips for developing and strengthening your company culture:
1.
Your core values create your companys uniqueness.
Your product can be copied, but your values will always informwho and what the company truly is.
A strong and differentiated DNA can play a major role in attracting the best employees and customers.
While business behavior cant necessarily be seen, it can definitely be felt.
A companys board, managers and employees can feel the companys DNA and core values every day.
Be transparent with all employees
Transparency in communication builds trust between employees and management.
It isa critical factor for every business and it starts with the founders.
When discussing company news with employees, it should always be structured and honest.
It is important to encourage communication with employees and managers where everyone will feel comfortable to ask for help.
To improve communication, keep it simple.
confirm that the message is clear and straight to the point and confirm there is a joint understanding.
Rethink employee benefits for remote workforce
Happy employees translate into better company culture.
Company culture thrives when celebrated correctly.
However, with everyone remote, it is tough to celebrate together.
Companies should get more creative when celebrating or acknowledging employee wins or achievements.
I have initiated showing employee recognition for their contributions during company-wide meetings or in company communications channels.
This is just one way to redesign company culture for the remote workforce.
To be sure, company culture goes beyond perks and benefits for employees.
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