One of the hottest trends in the startup ecosystem is product-led growth (PLG).
The PLG approach to introducing a solution to the market is focused on the end-user.
However, this is not enough.
End-users arent simply the people whouse the product and decide whether to recommend it to the organization.
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For example, the implementation process around PLG is frequently automated and self-serve.
One major area of differentiation between PLG companies and their non-PLG counterparts is the use of data and telemetry.
What actions did they take, and what did they not?
Is the prospect following the ideal customer journey that leads to a sale?
Lets look at an example.
Say your product has three functions, one of which is a real differentiator.
Another hallmark of PLG companies is clarity in their pricing and packaging.
Typically, enterprise sales vendors have forced customers to ask for pricing to get to get a conversation started.
For many, it just doesnt make sense.
If you sell physical goods, being product-led can be much harder.
Even in the tech world, not every company needs to aspire to be PLG.
If you dont look at this, then your partners wont have the same mindset that you do.
And, with todays discerning buyers, products must be near perfect to succeed.
