This trend is evident in the latest app store data, too.
This may be partly because fixed internet connections are still considerably faster than mobile connections.
We previously based estimates on people who were active users in the past 30 days.
not including figures for Instagram and WhatsApp.
That means that Facebook is monetizing roughly 81 percent of its total active user base.
However, there are a number of reasons why Facebook cannot monetize all of its monthly active users.
Whats more, the figures Ive quoted above are the averages for all kinds of pages and page sizes.
However, the good news is that data that we do have still tell an interesting story.
Because of those recent definition changes, were unable to identify whether this trend has continued since January.
The definition changes have revealed some interesting new insights, though.
But perhaps more importantly if Instagramislosing younger audiences, the big question is: where are they going?
But how does the platform compare to its peers?
with a space which comes off as a common variation in spelling for searches relating to the platform).
The data Ive been exploring dont always tell a good story for TikTok, either.
Its not all good news for Evan Spiegel and team, though.
However, this was more than offset by the growth in female audiences.
However, its only when weacton data that it can start to deliver value.
Story bySimon Kemp
Simon is the CEO of Kepios, and chief analyst at DataReportal.
He uses data to help organisations all over the world make sense of what people are really doing online.
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