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Key numbers
Lets get right to the good stuff.
The total number of mobile subscriptions in use in October 2018 stands at 8.9 billion.
There are a few potential reasons for this imbalance between stated gadget preferences and actual web traffic.
Singapore topsOoklas fixed connection rankings with an average speed of 189 Mbps.
Connections in six countries around the world now average more than 100 Mbps.
Norway tops the mobile rankings with an average connection speed of 63 Mbps, just ahead of Qatar.
Mobile connection speeds now average more than 50 Mbps in eight countries around the world.
Fashion forward
GlobalWebIndexs research can help us make sense of broader conversion trends, though.
Losing face?
The latest advertising audience numbers contain some bad news for the Mountain View team, too.
Snap em up
But Facebooks loss may be Snaps gain.
In some countries however, Snapchats data suggests that the platforms advertising audience is even more female-skewed.
In Kazakhstan, for example, female users account for a whoppingnine in tenof the total potential advertising audience.
But what about that elusive, younger demographic?
Here are the cold, hard facts:
But Instagram doesnt just appeal to Gen Z.
Perhaps Zuck still has something to smile about after all.
However, Locowises latest data suggest that these paid investments arent delivering the impact that they used to.
He uses data to help organisations all over the world make sense of what people are really doing online.
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